Does your memory play tricks on you? Whenever I forget something I have this amazing excuse. I tell whoever is listening, “I’ve got a good memory, it’s just that it’s short.”

Your memory is an amazing thing. You can do almost anything with it. For starters you can delete stuff from it. For instance, when you have a bad experience you can repress it. You can distort it. If you recall the last time you had an argument you’ll notice something strange. You were right. Why is that strange? Because the other person thought they were right. And you can generalise. Or “make up” things about people. Let’s say you meet someone in an ill-fitting suit. His hair looks like it’s been brushed with buttered toast. You’re thinking, ‘Salesman.’ And you start to back off. Or you meet someone with hair down to his shoulders. Jeans down below his bum. Okay, you can fill in the blanks.

Here’s other ways your memory tricks you.

You walk into a room and as soon as you get there you forget what you went for. Or how about this classic. You meet someone for the first time. You ask their name. Two seconds later you’ve forgotten it. And I’m willing to bet you forget where you leave your keys. In the book, Memory booster workout,” Dr. Iddon and Dr. Williams claim there are 23 ways you’re memory lets you down. Twenty three ways!

I know your memory is amazing. It has to be if it can find so many ways of going wrong. It took me 29 years of teaching memory training to make one simple, yet profound discovery. Before I tell you about the biggest breakthrough in my life, you’re going to have to promise not to laugh. I’ve had people tell me things like, “That’s ridiculous.” But when they see the evidence for themselves they soon change their mind. In fact, they totally change their thinking for the better.

It’s transformational if you keep an open mind. I’m not asking you to believe me just yet. All I’m asking is you refrain from disbelieving me until you hear me out. If you’re willing to do that I can change your life in less than three minutes. Here it is. Here’s the unvarnished truth from two academic researchers. They say your memory is not there to recall your past. It’s there to predict your future. One of these researchers is Professor John J. Medina. He’s from the University of Washington School Of Medicine. He tells us we must be crazy to believe our memories are reliable because they fade so fast. Some researchers even question what purpose our memories really serve. They believe we have misread what our memory should do for us. They say our memories are not built so we can remember what happened in our past. They are built instead so we can make accurate predictions about what might happen in our future.

In the view of many top scientists that’s what memories are for. They combine bits and fragments of previous experiences to visualise what might occur in the future. The other researcher is none other than Linnaea Ostroff, Ph.D. She said after reviewing the book “Predictions in the brain using our past to generate a future.”

Quote. “Memory systems do not store past experiences but recycle their components into the imagined future. As survival advantages go our ability to envision and plan a nuanced future is a masterpiece. Arguably it’s the root of our success as a species.”

Okay, now let’s stop for a moment and think. “What if this is true?” Bear with me. I know this sounds strange. Perhaps ridiculous. But what if it were true? What if NONE of us could actually rely on our memory?

Let’s imagine just for a moment you and I could use our past to predict our future. Here’s an example of what I mean.

Imagine you had no choice BUT to use your memory to predict your future. What kind of future would you like to have?

  • Would you like more love?
  • More money?
  • Better health?
  • Less stress?
  • Better friendships?
  • No worries?
  • A luxurious home?

Now, you might be saying to yourself, “Okay, great, sounds good, but how?”

Like any good craftsman you’re going to need a set of tools. And be shown how to use them. I say craftsman because they create beautiful things from raw material. And soon, so will you. The raw material in this case will be your vision for your future. And if you want your life to be a work of art you will need to remove what stands between you and your future vision. Rather like a sculpture who removes the parts of the stone that don’t look like the finished product. The first tool is to believe your memory can and does help you create a better future. It does this by constantly collecting data from your life to make its best calculations for you future.

Look at it like this.

Let’s say you want to get in your car and drive into town. And a boy of eleven wants to do the same. Which one of you stands a better chance?

It’s obvious. The reason. You have more fragments of memory to draw upon then the 11 years old boy does. There’s a technical term for this.

It’s known as “experience.”

You have more experience to draw on than the boy does. Where does this leave you? When you realise your memory is there to create your future you start to guide it more and more every day. You only rely on your memory for one reason.

To craft out scientifically a better, more enjoyable tomorrow.

And all the tomorrows after that.

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Clive Cable 2Clive Cable is known as the Copywriting Craftsman.
During his 25 years of writing he’s made many entrepreneurs millionaires.
He’s the author of Influence Intelligence and build a better brain – live a better life.
Clive lives in Bournemouth and is currently working with business owners to help them write a book in under 30 days